HISTORY
The nameJoyabajhas its origin in thePopol Vuh, where it is mentioned asXol ab'aj, which in the K'iche' language means"place between stones". Another interpretation suggests that it comes fromXoy, what does it mean"talcum stone", which is why it is also translated as"Talcum Stone".
In the municipality, the predominant language isK'iche', spoken by 88.6% of the population, while the rest communicate in Spanish. There are also speakers ofCakchiquel, reflecting the linguistic diversity of the region.
Joyabaj is renowned for its deep cultural roots and rich folklore. Ancestral Mayan religious practices, with pre-Hispanic connections, remain alive and are a fundamental part of the local identity. The colorful traditional costumes, traditions, and respect for multiculturalism make this municipality an attraction for both domestic and international tourists.
Geography and Climate
The community of Joyabaj is surrounded by valleys, mountains and water sources, which generates a climatetemperate-coldThese conditions directly influence the quality of the coffee grown in the area, giving it unique attributes derived from the soil and altitude.
HeJoyabaj Wet Processing PlantIt is strategically located in a central area, facilitating access to other benefits and services essential to its operation. It began operations in the year2021, processing in its first harvest5,000 quintals of parchment coffeebetween January and April. This first cycle allowed for the evaluation and improvement of processes to optimize coffee quality and increase production capacity.
Since its creation, the ties with producer communities have been strengthened, as they have expressed the need for technical advice and support to improve crop yields and move toward organic and sustainable production.
The wet mill plays a key role in the development of local coffee growing, allowing producers to improve the quality of their coffee and access better market opportunities. Thanks to its strategic location, optimized processes, and commitment to technical support, this mill contributes to the sustainable growth of coffee production in Joyabaj.