The most comprehensive and demanding training for professionals who need to evaluate coffee using a modern, consistent, and internationally recognized standard. This course will turn your sensory judgment into a reliable decision-making tool for purchasing, quality control, roasting, training, and product development. We work with the SCA’s Coffee Value Assessment (CVA) framework, designed to describe and communicate coffee value with precision by separating physical assessment, descriptive sensory evaluation, affective assessment, and extrinsic factors—reducing bias and improving analytical consistency.
Duration
6 days
8 hours/day (intensive, hands-on training)
What You Will Learn / What You Will Train
You will train a real-world–applicable evaluation method: professional cupping mechanics, sensory calibration, table consistency, and clear technical language. Throughout the week, you will work with structured flavor and aroma sessions, triangulations, defect recognition, and comparative analysis to develop a precise and repeatable reading of coffee. The goal is for you to confidently and rigorously measure, compare, and justify what happens in the cup, communicating effectively with teams and clients.
Assessment and Exams
The course includes formal assessment to qualify for licensure: 9 exam components (practical + written). Key skills evaluated include Cupping Skills, Physical Assessment (green coffee), Descriptive Assessment, Affective Assessment, Olfactory Category Examples, Main Taste Solutions, Triangulation, and Roasting Problems, as well as a theoretical exam. This is a demanding program: the difference here is not “having a good palate,” but demonstrating consistency, methodology, and analytical capability to standard.
Who It’s For
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Senior baristas seeking stronger judgment, calibration, and professional projection
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Roasters and Quality Control (QC) teams who need repeatable decisions
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Purchasing / green buying profiles requiring a solid reading of value
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Trainers and product managers who need a real evaluation standard
If your work touches quality, purchasing, or roasting, this course provides a framework and confidence you’ll notice from day one.
What’s Included
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Full in-person training (6 days)
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Continuous guidance during practice and exam preparation
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All materials included (covered by the organization)
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Group lunches/dinners to elevate the experience and build community
Seats and Conditions
Course subject to a minimum of 6 participants to run.
We carried out the course in Madrid, at Hola Coffee Academy (Link on Maps) . We place great importance on quality and personalized attention in our training, which is why the maximum number of attendees is 8.
For any additional information, please do not hesitate to contact us at educacion@hola.coffee
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* Course prices reflect the following:
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The quality of the training received is based on years of experience in the coffee and education sectors.
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Class preparation.
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The quality of the equipment and materials used, as well as consumables (specialty coffee, fresh milk, etc.).
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Very small groups.
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Continuing education for teachers in courses, conferences, forums, etc.
** Cancellation Policy:
When you purchase a spot for a course, you will receive an email confirming your reservation, and we will begin preparing the class. However, the number of spots available to the public will be reduced by the same number you booked, and if the course is full, it will no longer be available for purchase. While we understand unforeseen circumstances due to illness or accidents, our refund policy will reflect the costs incurred in preparing that class and in the event that the spot was not available to another purchaser.
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Money will be fully refunded if the course is canceled at least 21 days before the course begins. Students may also be offered another available date if they prefer a refund.
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A 50% cancellation fee will be charged if the course is canceled between 21 days and 48 hours before the course begins.
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No refunds will be given, nor will a student be offered a rescheduled course if the student does not attend the course or cancels with less than 48 hours' notice.
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In the event of a confirmed attendance of only 1 participant, the company has the right not to hold the course and offer the option of a refund or alternative date.
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In the event of a confirmed attendance of only 1 participant, the company has the right not to hold the course and offer the option of a refund or alternative date.
